Marketing Calculators
Six metrics that decide whether your store's marketing works: ROAS, ROI, average order value, customer acquisition cost, lifetime value, and conversion rate.
Average Order Value CalculatorCompute AOV from revenue and orders, plus revenue per visitor.MarketingConversion Rate CalculatorMeasure conversion at any funnel step, from visit to purchase.MarketingCustomer Acquisition Cost CalculatorFind your CAC and how many purchases it takes to earn it back.MarketingCustomer Lifetime Value CalculatorValue a customer over their whole relationship — and check it against CAC.MarketingROAS CalculatorMeasure return on ad spend and find the break-even ROAS your margin demands.MarketingROI CalculatorTurn investment and return into ROI percentage, with an annualized comparison.Marketing
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Marketing FAQs
At minimum, your break-even ROAS: 1 divided by your gross margin. With a 40% margin you need 2.5x ROAS just to not lose money on ads. The ROAS calculator computes your break-even from your margin and compares it against your actual return.
Because a CAC that looks expensive against one order can be cheap against a customer who buys five times. The rule of thumb is LTV:CAC of 3:1 or better. The lifetime value calculator builds CLV from your average order value, purchase frequency, and lifespan — then shows the ratio directly.
Estimates are planning guides, not professional advice. Read the disclaimer.