Etsy Profit Calculator
This Etsy profit calculator goes beyond fees to answer the real question: what do you keep? Enter your item price, the shipping the buyer pays, what the product costs you to make or source, and what you actually pay the carrier. It subtracts Etsy’s full October 2026 fee stack — $0.20 listing, 6.5% transaction, 3% + $0.25 processing, optional Offsite Ads — plus your costs, and reports net profit per sale and profit margin. Use it before launching a product or running a sale to make sure the price still pays you.
What the buyer pays for the item.
Etsy’s percentage fees apply to this amount too.
Materials, making, or wholesale cost per unit — your landed COGS.
What you actually pay the carrier, plus packaging.
Only applies to orders attributed to Etsy’s external ads.
Net profit per sale
23.77
- Total Etsy fees$0.20 + 6.5% + (3% + $0.25) + Offsite Ads.
- 4.73
- Product cost
- 12
- Your shipping cost
- 4.5
- Total costsEtsy fees + product + shipping.
- 21.23
- Profit marginNet profit as a share of the buyer total.
- 52.83%
How it was calculated
- Buyer total: $40.00 + $5.00 = $45.00.
- Etsy fees: $0.20 + $2.93 + $1.60 = $4.73.
- Your costs: $12.00 + $4.50 = $16.50. Profit: $45.00 − $21.23 = $23.77.
How it works
Net profit = (item price + buyer-paid shipping) − Etsy fees − product cost − your shipping cost.
Etsy fees = $0.20 + 6.5% × buyer total + (3% × buyer total + $0.25) + Offsite Ads (15% or 12% of buyer total, capped at $100).
Profit margin = net profit ÷ buyer total × 100. Margin on the buyer total (not on cost) is the standard way sellers compare listings.
Your shipping cost is what you pay the carrier — enter it separately from the shipping you charge, because the gap between the two is real profit or real loss.
Worked examples
$40 handmade item, $5 shipping charged
Buyer total = $45. Etsy fees = $0.20 + $2.93 + $1.60 = $4.73. Your costs: $12 product + $4.50 shipping = $16.50. Net profit = $45 − $4.73 − $16.50 = $23.78, a 52.8% margin.
$25 print with 15% Offsite Ads
Buyer total = $25. Fees = $0.20 + $1.63 + $1.00 + $3.75 ads = $6.58. Costs: $8 product + $3 shipping = $11. Net profit = $25 − $6.58 − $11 = $7.43 (29.7% margin) — ads eat nearly a third of the take-home here.
How to measure
- Use landed product cost: materials + labor + packaging + the per-unit share of any equipment or mold costs.
- Pull your real carrier cost from a recent label, not the retail postage chart — commercial rates are usually lower.
- If you offer free shipping, set shipping charged to 0 and make sure the item price carries the postage — the math is identical but conversion usually improves.
- Model your worst realistic Offsite Ads tier, not the best — attributed orders are the ones where margin matters most.
- Re-run the numbers before every sale event: a 20% discount comes straight out of profit, not out of Etsy’s fees.
Assumptions & limitations
Planning estimate
- Fee rates as published October 2026 — verify current rates before pricing decisions.
- US Etsy Payments rates assumed. Currency conversion (2.5%), non-US processing rates and country regulatory fees are not included.
- One $0.20 listing fee per unit sold; multi-quantity renewals and gift-wrap fees are not itemized.
- Sales tax excluded (US sellers are not charged the transaction fee on sales tax). Income tax on profit is not modeled.
- Results are a planning estimate only, not tax or financial advice.
Frequently asked questions
Most sustainable handmade shops target 40–60% margin on the buyer total after all fees and direct costs, which leaves room for ads, returns, and slow months. Under 25% is fragile — one fee change or shipping increase can wipe it out. Use this calculator to find your true margin, not the markup you imagine you have.
Yes, if you want the profit figure to mean something. Value your labor at a real hourly rate and divide by units per hour. Many sellers discover their “profitable” bestseller pays under minimum wage once labor is included — that is a pricing problem, not a volume problem.
Dramatically on attributed orders: 15% (or 12%) of the order total comes off on top of the standard ~9.5% + $0.45. On a $25 sale at 15%, ads alone take $3.75. If your margin cannot survive the ads tier, either raise prices or opt out while your shop is still under $10k in annual revenue.
Because Etsy takes its cut from the buyer total before you see anything: roughly 9.5% + $0.45 per sale without ads. On a $45 buyer total that is $4.73 — plus the $0.20 listing fee is charged even before the sale. Sellers who price on cost-plus without modeling fees consistently overestimate profit by 10–15%.