Measurely

Shopify Profit Calculator

This Shopify profit calculator turns per-order math into a monthly P&L for your store. Enter your plan, average order value, product cost per order, monthly order volume, and payment method. It applies the October 2026 card rates (2.9%/2.7%/2.5% + $0.30, plus gateway surcharges), subtracts your costs, multiplies by volume, and deducts the monthly plan fee. The result is profit per order and true monthly net profit — the figures that tell you whether the store actually pays.

Monthly fee is deducted from monthly profit.

Mean total per order, from your analytics.

COGS per order: products + pick/pack + packaging.

Your monthly order volume.

Third-party gateways add the plan surcharge per order.

Monthly net profit

4,213.5

Profit per orderOrder value minus $2.48 fees and product cost.
42.53
Monthly gross profitProfit per order × order volume.
4,252.5
Basic plan costMonthly subscription, deducted once.
39
Profit margin per orderPer-order profit as a share of order value.
56.7%

How it was calculated

  1. Per order: $75.00 − $2.48 Shopify fees − $30.00 product = $42.53.
  2. Monthly: $42.53 × 100 orders = $4252.50 − $39.00 plan = $4213.50 net.

How it works

Profit per order = average order value − (card rate × AOV + $0.30 + gateway surcharge) − product cost per order.

Monthly net profit = profit per order × monthly orders − monthly plan fee ($39 Basic, $105 Grow, $399 Advanced).

Margin per order = profit per order ÷ AOV × 100 — the plan fee barely moves it at volume, which is why per-order margin and monthly profit are both reported.

Because the $0.30 fixed fee is regressive, stores with low AOV feel fees far more than high-AOV stores at the same margin.

Worked examples

100 orders at $75 AOV on Basic

Fees per order = 2.9% × $75 + $0.30 = $2.48. Profit per order = $75 − $2.48 − $30 = $42.53. Monthly: $42.53 × 100 = $4,252.50 − $39 plan = $4,213.50 net profit (56.7% margin).

250 orders at $120 AOV on Grow

Fees per order = 2.7% × $120 + $0.30 = $3.54. Profit per order = $120 − $3.54 − $45 = $71.46. Monthly: $71.46 × 250 = $17,865 − $105 = $17,760 net (59.6% margin).

How to measure

  • Pull true AOV from analytics — founders usually overestimate it by remembering big orders.
  • Load product cost honestly: COGS + warehouse labor + packaging + the shipping you do not charge for.
  • Model your real payment mix; even 20% of orders on a third-party gateway moves the monthly total.
  • Test downside volume too — the plan fee is fixed, so slow months hurt disproportionately.
  • Revisit when crossing ~$33k/month revenue: that is roughly where Grow’s rate cut pays for itself.

Assumptions & limitations

Frequently asked questions

It depends entirely on margin and volume: a store doing 100 orders a month at $75 AOV with $30 product cost nets about $4,214 on Basic. The math that matters is per-order profit times volume minus the plan fee. This calculator runs it — most stores are surprised how much the $0.30 fixed fee and product cost dominate at low order values.

Healthy DTC stores typically run 50–70% gross margin per order (after product cost, before ads), because paid acquisition often consumes 20–40% of revenue. If your per-order margin here is under 40%, advertising will likely make the store unprofitable — fix pricing or costs before scaling traffic.

Less than founders fear: $39 spread over 100 orders is $0.39 per order. It matters most at low volume or on thin margins, where it can flip a month negative. At 1,000+ orders it is background noise — which is exactly when plan upgrades for better card rates start paying off.

Not in the per-order product cost — model it separately as customer acquisition cost per order and subtract it from profit per order mentally. A store with $42.53 per-order profit spending $25 to acquire each customer really makes $17.53. Keep the two numbers distinct so you can see which lever to pull.